Why You Need to Stop Underestimating Permanent Life Insurance


A recent survey conducted by Allianz revealed that many consumers are underestimating permanent life insurance. The role of permanent life insurance is far larger than many people realize. The benefits of permanent life insurance are more numerous than the typical consumer realizes. Here are some important advantages.

Benefits of Permanent Life Insurance

Permanent life insurance offers several advantages that extend beyond the traditional death benefit. One of the most significant benefits is the accumulation of cash value. This cash value grows over time on a tax-deferred basis, meaning you won’t owe taxes on the gains as long as they remain within the policy. This feature makes permanent life insurance an effective tool for long-term financial planning. Additionally, policyholders can access this cash value through policy loans or withdrawals, providing a source of funds for various needs such as education expenses or emergency situations.
Another key advantage is the potential tax benefits associated with permanent life insurance. The death benefit paid to beneficiaries is generally income tax-free, which can be a crucial component of estate planning. Furthermore, the cash value grows tax-deferred, and policyholders may access it through loans or withdrawals without triggering immediate tax liabilities, provided certain conditions are met.
Permanent life insurance policies also offer flexibility through various riders. For instance, critical illness and chronic illness riders allow policyholders to access a portion of the death benefit while still alive if diagnosed with a qualifying condition. These riders can provide financial support during challenging times, helping to cover medical expenses or other costs associated with the illness.
In summary, permanent life insurance is not just a safety net for your loved ones after your passing; it also serves as a versatile financial tool during your lifetime. Its combination of cash value accumulation, tax advantages, and customizable riders makes it a valuable component of a comprehensive financial plan. By understanding and leveraging these benefits, policyholders can enhance their financial security and achieve greater peace of mind.

Life Insurance Questions?

We hope that this information on underestimating permanent life insurance is useful to you.

If you’d like to learn how we can help you plan your retirement, call Empower Brokerage at (888) 539-1633 to speak to one of our Life and Annuity experts or leave a comment down below.

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This article was updated on October 21, 2025.

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